On August 29, 2007 Mark Mayer's letter to the editor of The Ledger (Lakeland, FL) was published. His message was that it is inappropriate for Hooters to be an advertiser at a high school event. I certainly agree with his view that the brand image that Hooters has created and continues to market is not what a school district needs to allow to be promoted on its campuses nor at its events.
Mr. Mayer begins his letter to the editor with the following: "The Hooters restaurant chain has been around for a long time. While most people jokingly say they patronize the restaurant for its wings, obviously the real reason is because of the well-endowed women in Hooter attire who serve the food... as a parent with teenage girls, and two who attend the school, I'm very concerned about Hooters' official sponsorship of Lakeland High School football, and the conflicting messages it sends my girls and the entire student body."
You may wish to read his full editorial letter at http://www.theledger.com/article/20070829/NEWS/708290568
Sunday, September 2, 2007
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